Voices of India, Crafted for You
49Ashra is committed to showcasing India's vibrant cultural heritage,
focusing on products that are relatively unexplored in the New Zealand and Australian markets.
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What is the Deg-Bhapka Method ?
The centuries old Deg-Bhapka method followed at बूँद | Boond involves a slow distillation process wherein a copper vessel or Deg, is filled with organic ingredients like flowers, herbs and water. The vessel is sealed with mud, and put on wood fire. Finally the fragrant steam travels through the Bhapka and is cooled in water to become a memorable perfume. The final fragrance is a combination of oils extracted from this process and does not include alcohol.
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The Significance of 49
The number 49 signifies a balance that resonates with 49Ashra. In numerology, 4 symbolizes stability and strength essential for preserving cultural heritage, while 9 embodies completion and a connection to the global community. Together, they reflect 49Ashra's mission to promote products rich in history and authenticity.