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Bridging Tradition and Trend—Handcrafted Stories from India's Heart to Your Home

In 2023, that dream became a reality with the launch of 49Ashra – a platform to showcase handcrafted Indian pieces that celebrate heritage, quality, and artistry. Their mission was clear: to connect Indian artisans with the modern world and bring the essence of India's culture to New Zealand and Australia, with the tagline "Voices of India, Crafted for You."

Our mission

  • Empower Artisans
  • Celebrate Heritage
  • Connect Cultures
  • Commit to Sustainability

Our goal

  • ⁠Expand Reach
  • Educate Consumers
  • ⁠Foster Artisan Growth
  • Create Lasting Impact

Our value

  • Authenticity
  • ⁠Community
  • Quality
  • Cultural Appreciation

Quality materials

Free shipping

Customer support

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